The circular economy is an economic model that minimizes resource use and aims to prevent waste production. Unlike the linear consumption-driven economic model, the circular economy focuses on extending the life cycle of products and materials while preserving their value.

In the packaging industry, the circular economy helps protect natural resources by increasing recycling rates. Buser adopts this model in its production processes by creating recyclable cardboard cups and packaging. All materials used in production are sourced from sustainable resources and are designed for reuse and recycling.

One of the core principles of the circular economy is rethinking the entire product life cycle. Buser leads the way by implementing these principles not just in product design but also in logistics and consumer awareness campaigns. This model not only reduces environmental impacts but also provides economic benefits for businesses.